Coalition Leadership
We’re a coalition of leaders in healthcare, education, business and economic development, human services, non-profit organizations and the faith community.
We’re the Snohomish County Health Leadership Coalition—a group leveraging its leadership accountability and combined expertise to address the challenge of delivering sustainable healthcare. Combined, we’ve created a shared community vision to improve our county’s health and quality of life. The Coalition Leadership is a small group doing big work, facilitating and executing the coalition’s work.
Scott Forslund
Director, Snohomish County Health Leadership
Scott Forslund
Scott Forslund is the founding director of the Snohomish County Health Leadership Coalition and the founding executive director of the Providence Institute for a Healthier Community. He brings over 30 years’ experience in healthcare, journalism and communications to these roles. He serves on a number of boards and councils including Chair, Board of Trustees, YMCA of Snohomish County; Washington state Governor Jay Inslee’s Council for the Healthiest Next Generation; Board of Governors and Steering Committee, Civic Health Index, Seattle CityClub; Advisory Board, University of Washington-Bothell School of Nursing and Health Studies; Washington state Department of Health Secretary John Wiesman’s Partnering with Healthcare Work Group; Forward Looking Committee, United Way of Snohomish County; the Governing Council for the North Sound Accountable Community of Health; and others. Scott and his wife Gayle live in Edmonds, Washington.
Michelle Morford
Michelle manages administration for the Snohomish County Health Leadership Coalition. She is a skilled project manager with more than 14 years’ experience in the health care field. Michelle excels at facilitating project planning and creating actionable project goals. Most recently, she was the project manager for Patient Safety and Risk at The Everett Clinic. Prior she served as The Everett Clinic’s first and only event manager, organizing all events for the Provider Social Committee from 2007 to 2013. Michelle is certified in event management from Mount Royal College.
Cynthia Eichner
Cynthia has a rich, diverse background in communications, public relations, community engagement and sales that spans a variety of industries including healthcare, nonprofits, retail food, housing, and telecommunications.
By building strong relationships and working with people across multiple functions, she’s been able to earn the trust and confidence of executive and department leaders, elected officials, community organizations, and volunteers. Connecting and bringing people together around a shared goal is what Cynthia enjoy most.
She has created community education and outreach programs, led and planned large employee-facing and external public events, and established employee volunteer programs. In the nonprofit sector, she has combined sales, marketing and public relations skills to raise money and build sustainable coalitions focused on improving the quality of people’s lives.
Tina Roth
Tina joined the Snohomish County Healthy Leadership Coalition in 2015 acting as the Administrative Coordinator. She has grown with the work of LiveHealthy2020 and is bringing her vision and dedication to her role, as the Program Manager for the initiative. Tina moved to Snohomish County from West Palm Beach, Florida, where she was the Grants and Communication Coordinator for Hospice of Palm Beach County Foundation. Tina received a bachelor’s degree in Marketing from Montana State University and Master’s in Accounting from University of Phoenix. She also has a passion for fitness and obtained her ACSM Certified Personal Training certificate in 2013.
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